MasterCard Unlocks Parking Meters for Hyperlocal Offers

city connectorMasterCard has unveiled a new software-as-a-service (SaaS) solution in partnership with Parkeon called City Connector that enables people to access coupons for local businesses via on-street parking meters.

The solution allows local businesses to reach potential customers in a hyper-local way, able to publish offers, manage entire campaigns and specify targeting criteria to ensure a relevant and customised experience for consumers.

The first implementation of the platform will be in Las Vegas Downtown Container Park, a new retail destination similar to Londons Boxpark Shoreditch. 16 interactive kiosks will go live today, with offers from nearby participating stores and restaurants.

The system requires no registration or sign-up, enabling people parking their car or just walking by to scroll through offers on interactive displays on the parking meters, which can also print out any deals that consumers select

“MasterCard is at the heart of smart city development, said Will Judge, head of urban mobility at MasterCard. “We partner with innovative municipalities and companies around the world to realise unfulfilled potential across cities, ultimately transforming the urban experience for citizens and visitors.”

“City Connector will provide a new and innovative way for Las Vega to deliver value to our citizens and to support the local business community,” said Brandy Stanley, parking services manager for the City of Las Vegas. “By guiding people from their cars directly to local businesses, it totally rethinks the concept of a parking meter.

“We are excited to see the impact it will have on the Downtown Container Park and the businesses that have enrolled in the service.”