Programmatic Lunch

McDonald's introduces AR music quiz to restaurants with Spotify's Soundtrack Your Brand

Tyrone Stewart

McDonald's BeatQuizMcDonald’s has teamed up with Soundtrack Your Brand, a Spotify joint venture that helps businesses grow through the use of music, to create an AR quiz game embedded within the McDonald’s app.

BeatQuiz automatically generate multiple-choice questions based on the music currently playing in restaurants. McDonald’s visitors are able to use their phones to compete with friends and climb daily leaderboards trough the app.

The game, which is free-of-charge within the fast food chain’s Android and iOS apps, is first launching in McDonald’s restaurants across Sweden.

“A never-ending digital pop quiz, BeatQuiz is packed with incredible entertainment that McDonald’s guests are going to love,” said Ulf Persson, head of digital customer experiences at McDonald’s Sweden.

The game was developed by Soundtrack Labs – a collaboration between advertising company DDB and Soundtrack Your Brand – and is based on the Soundtrack Your Brand open API.

Joel Brosjö, co-founder and CEO of Soundtrack Your Brand, added: “Games like Nintendo’s Pokémon Go have showed us that the best playground out there is the world we live in. With BeatQuiz, we’re applying the same logic to bring McDonald’s restaurant environment to life.”