Mediawire Launches Co-branded Txtbuddies Portal

Mediawire, which specialises in ad-sponsored SMS, has released a co-branded version of its Txtbuddies portal for use by MVNOs, marketers, agencies and major brands.
The txtbuddies platform allows advertisers to simultaneously target users on the web and on mobile with a combination of rich media and text tags that attach to outbound SMS messages. The txtbuddies portal has been written in Adobe Flex to provide a rich media environment that supports real-time video clips and Flash media, and provides a click-and-drag environment that allows subscribers to send ad-sponsored text messages.
Mediawire says its application suite provides an affordable channel to aggregate new subscribers, or to monetise an existing social community or customer portal. Campaigns can be created in minutes and can be targeted using filters such as gender, age, country/city location, carrier and day part. By targeting the web and SMS, says Mediaware, it enables advertisers to easily repurpose their existing banner and video content, while at the same time providing a standardised medium that reaches over 99% of mobile phones.
Theres a video explaining how txtbuddies works here.