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The Meerkat Goes Mobile

David Murphy

Insurance comparison website has launched a mobile site dedicated to car insurance quotes at 
The company says the new “mobile car insurance quote journey” aims to make the user experience of comparing car insurance on a smartphone as easy and rewarding as possible.

“Customers using smartphones had to repeatedly swipe, pinch and prod their screens to get a quote,” said IT director, James Lomas. “Today the majority of smartphone users comparing car insurance on will have an experience that is not only easier, but is integrated across channels. For example, their mobile quote can be retrieved on a desktop PC. Most important of all, their mobile experience will be much quicker – something that is invaluable in customers’ busy lives.”