MePlease has rolled out its VIP Club loyalty program across the UK with Tragus Group restaurant chain Strada. Where the scheme has already been operational, there has been a strong opt-in, and a sharing rate of 20 per cent. Customers receive a glass of Prosecco or dessert for signing up to Strada VIP, with more rewards forthcoming.

Jemima Bird, marketing director at Tragus Group said: “We are very pleased with the MePlease loyalty programme. The high sharing rate of 20 per cent is especially good when you consider that even the very best viral advertising campaigns only generate 10 per cent sharing rates. This is just the beginning, though, of what we think is a great customer relationship in the mobile social age. Using MePlease we can communicate with our customers in a much more personalized way and reward them for being great brand ambassadors when they share through Facebook or Twitter.”

MePlease’s Join loyalty product consumers on any mobile or tablet into a brand’s customer relationship management infrastructure to drive ongoing communication and engagement, while tracking social media sharing.