Metro News, Canadas largest free daily newspaper, with over a million daily readers, is using ScanLife technology from Scanbuy to link readers directly to digital content on their cameraphone. 2D codes are placed in each section of the paper to link to updated editorial from the papers mobile site (m.metronews.ca). For the launch, readers can also scan a code for a chance to win a trip to Ireland which is sponsored by Guinness to celebrate the brands 250th anniversary.
Metro is the largest and fastest growing international newspaper in the world, with more than 70 editions published in 100 major cities across Europe, North & South America and Asia. It has dedicated editions in seven Canadian cities, including Toronto, Calgary, and Vancouver, and is the second major newspaper in Canada to use the ScanLife 2D barcode system. The National Post deployed the technology in April.
Theres more information here.
