Mfuse has partnered with IPC Ignite to supply its recently-launched Litebet service to mens lifestyle brand, Nuts. The service will enable Nuts to provide its mobile users with a white label betting portal containing a variety of mobile sports betting offerings, including sports books from Gala Coral Group, Ladbrokes, Skybet, Victor Chandler, Sportingbet, Stan James, Paddy Power and William Hill. The service offers a single access point to Litebets extensive portfolio of Bookmakers with the
opportunity for partners to instantly monetise their mobile internet traffic by providing a variety of games and interactive betting services that have not previously been available in one place. Mfuse says that a number of other media partners are expected to be announced shortly.
This is an exciting new product for Mfuse, allowing us to extend the reach of our clients services through partners such as IPC Ignite and helping to significantly enhance awareness for mobile betting through brands like Nuts, says Mfuse Business Development Director, Rick Brownlow.