Microsoft Gets Into the Newspaper Business – But Only For a Week

Lumia newspaperMicrosoft is launching a limited edition commuter newspaper in support of its Lumia handsets, The Five to Nine, will be published daily from 22 – 26 June only (Monday – Friday next week) and distributed the following morning. (So Monday’s edition appears on Tuesday, Tuesday’s on Wednesday etc.) Microsoft said the Five to Nine aims to inspire and encourage people to get out of the office and do what’s creatively and personally important to them.

The idea stems from research from Red Dot carried out among 2,000 UK consumers in April 2015, suggesting that as people work longer hours, they are not able to spend time doing things they are passionate about. 46 per cent of UK employees spent the May bank holiday working, with 60 per cent of those who did so going into the office – in spite of mobile technology which makes remote working easier. 58 per cent of those who use smartphones for work admit that they don’t use them to their full potential, undermining their productivity. The Five to Nine aims to show what can be achieved by using technology to work smarter and more efficiently.

Each edition of the newspaper is being curated in collaboration with the editorial teams from five UK publications, covering five themes. They are, from Monday to Friday respectively: Culture (Protein); Music (Boiler Room); Fashion (Schon!); Design (Grafik); and Sport (The Green Soccer Journal).

In addition to commissioned content, the newspaper will crowd source “good news” stories, life hacks and musings from contributors across the UK via collaborator networks and social media. Budding creatives and members of the public can submit content using the hashtag #AchieveMore.

10,000 copies of The Five to Nine newspaper will be distributed from Tues 23 – Sat 27 June at creative and commuter hubs in London, Birmingham, Manchester, Bristol and Edinburgh. Each day’s editorial team will also host a free workshop where members of the public can learn a new skill or listen to an industry professional at The Five to Nine workspace at Protein Studios in East London.

“With time so often at a premium, Microsoft Lumia is committed to enabling people to get the most out of their days,” said Jules Grudniewicz, campaigns and partnerships manager for Microsoft Devices in the UK & Ireland. “Using the combined power of Microsoft devices, we will create a fresh new publication that will help commuters go to work with a smile on their faces, reinvigorated.”

There’s more information, including how to submit content for inclusion, here.

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