Millennial CEO Joins IAB Board

Paul Palmieri, president and CEO of mobile ad network Millennial Media, has been named to the IAB Board of Directors. As a member of the board, Palmieri will be an executive voice for the challenges and opportunities in the mobile app economy for the IAB.

The IAB Board currently consists of around 40 senior executives from the largest media companies in the world, including Amazon, CBS Interactive, Disney Interactive, Electronic Arts, Facebook, Hearst, Meredith, and MTV.

“Mobile has taken a prominent place in the digital media business, and it is essential that we align our focus with other digital media companies to drive the growth of this evolving space,” says Palmieri. “Millennial Media is known as a leader throughout the mobile advertising ecosystem, and as a member of the IAB Board, I look forward to helping mobile grow as a key focus area within the organization.”

The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. The organisation is made up of more than 500 leading media and technology companies who are responsible for selling 86 per cent of digital advertising in the US.
“Paul’s expertise and insights will prove invaluable to the IAB Board of Directors as we take digital advertising and marketing to the next level,” says IAB president and CEO, Randall Rothenberg. “With smartphones and tablets having become an integral part of the landscape, his experience and deep knowledge of the mobile marketplace is a great benefit to our mission and members.”

Millennial Media currently serves as executive members of the Steering Committee for the Mobile Center of Excellence at the IAB in the US, and the Mobile Steering Committee at the IAB in the UK. The company also serves on numerous key committees within the IAB, including Mobile Advertising, Networks and Exchanges, and Research.