Refresh Mobile, the company behind mobile portal Mippin, has introduced a free mobile games service for its users.Mippin users now have access to a portfolio of over 800 free mobile games.
Refresh says the move is in response to the results of a series of user surveys that have requested games within the Mippin service. The games are being provided in partnership with ad-funded games specialist Greystripe.
Refresh says that the quality of its ad-supported games will be as high as those available from any other service, and that the advertising does not interrupt the game or affect playability. Ads are inserted when a game is launched and when a user completes a gaming session. Mippin users will be offered a choice of 200 games at a time, with the full set rotated to a new selection on a regular basis. The games are accessible to all users without charge through Refresh Mobiles use of Greystripes AdWRAP Catalogue service.
We wanted to continue our philosophy of providing free ad-supported quality content to our users and Greystripe provide some of the best free games weve seen, says Refresh Mobile Co-Founder, Robin Jewsbury. Following on from the successful launch of our free video downloads service, the launch of our games section underlines our commitment to bringing the best free content to mobile users through a single mobile portal.