Refresh Mobile has announced the launch of Mippin Maker, an entirely free service that creates a perfectly-rendered mobile edition of a publishers website and allows the publisher to generate revenue from mobile immediately.
The days of a publisher having to pay for the development of a mobile site, or develop an entirely new feed for mobile are gone, says Refresh. Mippin Maker offers publishers the ability to quickly and easily create a fantastic looking mobile site entirely within its own branding guidelines with all the promotional and revenue-making potential of existing Internet websites.
It takes just 15 minutes to walk through a simple four-step process: mobilise, customise, publicise and monetise. This creates mobile-optimised content, allows complete customisation, and delivers a range of advertising options, with free marketing support tools.
Mippin Maker allows large brands and advertisers to reach out and to extend their audience. It also allows independent publishers to create a professional looking product. There are 120 million blogs worldwide and all of them, Mippin says, are candidates for using the Mippin Maker.
Shiny Media, the UKs largest blogging network, uses Mippin Maker as the default platform for mobilising all of its sites, including Tech Digest, Catwalk Queen, TV Scoop, Shiny Shiny and Who Ate All The Pies.
Mippin Maker is very easy to use, and is an extremely effective way of extending our reach into peoples increasingly active and mobile lives, says Shiny Medias  Kathryn Stewart.
Last year, Refresh Mobile launched its Mippin mobile portal, which uses a websites RSS feed to create a mobile version of the site on the fly. While the portal was designed to  to make more content available to consumers on their mobiles, Mippin Maker is the companys solution for web publishers.
Mippin Maker has been designed to empower the publisher to reach out directly to their readers, says Refresh Mobile Co-Founder, Scott Beaumont. It has been built to allow the publisher to set-up, at no cost nor effort, a perfectly-tailored mobile experience which can begin to pay its own way from the very first moment. We are excited by the possibilities and believe that this represents a step change for how people can reach a global mobile audience both the established brands that we all know, but also, an increasingly high quality long tail of content.