MMA Award Winners Announced

The Mobile Marketing Association (MMA) has announced the results of the Third Annual Mobile Marketing Awards. Over 260 submissions were received across 12 award categories from around the world. Finalists and winners were selected by an Awards Selection Committee comprised of industry leaders from wireless carriers, technology and content providers, agencies and leading industry publications (including Mobile Marketing Magazine).   

The winners, and runners-up, were as follows:

Best Use of Mobile Marketing, Branding
Winner: The Hyperfactory and Saatchi & Saatchi LA, for the Toyota FJ vs. Baja 1000 campaign
Finalists: AKQA Mobile, Quattro Wireless
Honorable Mention EMEA: Universal McCann
Honorable Mention North America: Motricity

Best Use of Mobile Marketing, Cross-Media Integration
Winners: adidas, Isobar and Neighborhood America, for the NBA All-Star Week 2007 campaign
Finalists: Bravo To Go and The Hyperfactory and Saatchi & Saatchi New Zealand
Honorable Mention EMEA: Aerodeon Turkey

Best Use of Mobile Marketing, Direct Response
Winner: Reliance Communications Ltd., for the Fair & Lovely Scholarships 2007 campaign
Finalists: Mobile Dreams Factory, MindShare Interaction India and ICICI Prudential Life Insurance and Vibes Media
Honorable Mention APAC: Affle & Aviva
Honorable Mention North America: Discovery Channel, Fathom Online, MobiTV and SoLow, a division of SendMe Mobile, Inc.

Best Use of Mobile Marketing, Product/Services Launch
Winner: The Hyperfactory and Saatchi & Saatchi LA, for the Toyota FJ vs. Baja 1000 campaign
Finalists: Microsoft and MindMatics AG
Honorable Mention EMEA: Mobile Dreams Factory and RATP – The Parisian Tube, Aerodeon France (an Isobar company)

Best Use of Mobile Marketing, Promotion
Winner: Mobiento Mdecins Sans Frontires Sweden, Telenor Sverige AB, for the Working week with Doctors Without Borders campaign
Finalists: Limbo & Verizon Wireless and The Hyperfactory
Honorable Mention North America: Discovery Channel, Fathom Online, MobiTV and SoLow, a division of SendMe Mobile, Inc.

Best Use of Mobile Marketing, Relationship-Building
Winner: R/GA, for the Nike Zoom Mobile campaign
Finalists: GOSUB 60, Inc. and The Hyperfactory

Innovation
Winner: iLoop Mobile, Inc., for the iLoop Mobile mFinity Platform
Finalists: Gotuit and Hill Holliday & VeriSign
Honorable Mention APAC: Affle

Innovation for Creativity in Media
Winner: AirPlay, for the NBA AirPlay Live campaign
Finalists: Hearst Digital Media and The Hyperfactory and Ogilvy Hong Kong
Honorable Mention APAC: The Hyperfactory and Saatchi & Saatchi New Zealand
Honorable Mention EMEA: Mobile Dreams Factory

Innovation for Creativity in Technology
Winner: RATP, the Parisian Tube, Aerodeon France (an Isobar company), for best use of mobile video My RATP in my pocket
Finalists: Celltick Technologies, Scottish Power and Incentivated

Academic of the Year
Winners: Heikki Karjaluoto, University of Jyvskyl, and Matti Leppniemi, University of Oulu

Overall Excellence (Company or Committee)
Winner: MMA Academic Outreach Committee

Outstanding Individual Achievement in Mobile Marketing
Winner: Michael Becker, EVP Business Development, iLoop Mobile, Inc.

Energy and interest in mobile marketing is growing, based on the strength of the over 260 global submissions to this years MMA Awards program, says MMA President, Laura Marriott. These finalists and winners all demonstrate success in their initiatives and will become good resources for others when they choose to enter the mobile marketing industry.