The Mobile Marketing Association (MMA) has announced the finalists for its third annual Mobile Marketing Awards, which recognise leaders and innovators in the mobile marketing industry worldwide. The awards will be presented at the MMA Annual Global Awards dinner and ceremony on 14 November in Los Angeles, following the conclusion of the MMAs Mobile Marketing Forum.
The MMA received submissions from companies across the globe in 12 different categories. Finalists were selected by the MMA Awards Selection Committee comprised of industry leaders from wireless carriers, technology and content providers, agencies and leading industry publications.
The sheer volume and quality of submissions for our awards program continues to climb each year, says MMA President Laura Marriott. This years submissions reflect the growing expenditures in the mobile channel as well the increase in consumer adoption and brand successes leveraging mobile. These finalists demonstrate leadership, excellence and innovation in growing the mobile marketing industry, which continues to provide marketers with new opportunities to reach consumers anytime, anywhere.
The 2007 MMA awards finalists are:
Best Use of Mobile Marketing, Branding:
    AKQA Mobile
    The Hyperfactory and Saatchi & Saatchi LA
    Motricity
    Quattro Wireless
    Universal McCann

Best Use of Mobile Marketing, Cross-Media Integration:
     adidas, Isobar and Neighborhood America
    Aerodeon Turkey
    Bravo to Go
    The Hyperfactory and Saatchi & Saatchi New Zealand

Best Use of Mobile Marketing, Direct Response:
    Affle & Aviva for Life Insurance Cost of Postponement
    MindShare Interaction India and ICICI Prudential Life Insurance
    Mobile Dreams Factory
    Reliance Communications.
    SoLow, a division of SendMe Mobile, Inc., MobiTV, Fathom Online, Discovery Channel
    Vibes Media

Best Use of Mobile Marketing, Product/Services Launch:
    The Hyperfactory and Saatchi & Saatchi LA
    Microsoft
    MindMatics AG
    Mobile Dreams Factory
    RATP – The Parisian Tube

Best Use of Mobile Marketing, Promotion:
    Limbo & Verizon Wireless
    The Hyperfactory
    Mobiento, Doctors Without Borders (Sweden), Telenor Sverige AB
    SoLow, a division of SendMe Mobile, Inc., MobiTV, Fathom Online, Discovery Channel

Best Use of Mobile Marketing, Relationship-Building:
    GOSUB 60, Inc.
    The Hyperfactory
    R/GA

Innovation:
    Affle – SMS2.0 : Making Media Mobile
    Gotuit
    Hill Holliday & VeriSign
    iLoop Mobile, Inc.

Innovation for Creativity in Media:
    AirPlay
    Hearst Digital Media
    The Hyperfactory and Saatchi & Saatchi New Zealand
    The Hyperfactory and Ogilvy Hong Kong
    Mobile Dreams Factory

Innovation for Creativity in Technology:
    Celltick Technologies
    RATP, the Parisian Tube
    Scottish Power and Incentivated
    Velti

At the awards ceremony, the MMA will also announce the winners of the Outstanding Individual Achievement in Mobile Marketing, the MMA Award for Overall Excellence (Company or Committee) and the MMA Academic of the Year.