The Mobile Marketing Association (MMA) has announced its 2008 Europe, Middle East and Africa (EMEA) Board of Directors, chaired by Russell Buckley, Managing Director, Europe, at AdMob.
The EMEA Branch was established in April 2007 and has since launched region-specific Mobile Advertising Guidelines and conducted a survey into Mobile Attitude and Usage in five key Western European markets. The MMAs mission is to create a sustainable industry for mobile marketing world-wide. It says the new board will continue to foster region-wide leadership on the key issues affecting the industry, including best practices and the protection of consumer privacy. The MMA EMEA Branch also recently opened its London offices and hired Paul Berney as its Managing Director for EMEA.
The MMA EMEA Executive Committee members for 2008 include Russell Buckley, Managing Director, Europe, AdMob (Chairman); Dan Rosen, Group Head, UK, AKQA (Vice-Chairman); Xavier Perret, Vice President, Digital Advertising Solutions, Orange Group (Treasurer); Mark Wchter, MMA Germany (Secretary); Christian Hernandez Gallardo, Strategic Partnerships, Google (Director at Large); and Paul Berney, MMA EMEA Branch, Managing Director. 
The EMEA chapters work to date has made great progress in the development of the regions mobile marketing industry, says incoming Chairman Buckley. Im greatly looking forward to working with the rest of the new board and the EMEA membership to continue to build on this solid foundation and to further advance the MMAs mission in the region.
The EMEA Executive Committee will also join the MMA Global Board of Directors. The MMAs next EMEA event for mobile marketing, the Mobile Marketing Forum, will be held in October 2008. Theres more information on this event here.