MMA Unveils Latin American Board

The Mobile Marketing Association (MMA) has unveiled its first  Latin America (LATAM) MMA Board of Directors. The MMA LATAM branch was formed in March, reflecting the latest MMA effort to establish regional presence across the globe. The MMA LATAM Board of Directors is comprised of representatives from across the mobile marketing ecosystem, including aggregators, marketers, carriers, agencies, technology enablers and more.
Latin America is a fast growing and exciting region for mobile marketers, and our recently formed LATAM branch continues to grow membership, bringing together the industry leaders in the region, says MMA President, Laura Marriott. Were pleased to formally announce our Latin American Board of Directors, and look forward to regionalized collaboration to ultimately drive the sustainable development of the industry globally.
The MMAs mission is to create a sustainable industry for mobile marketing worldwide. The MMA says the Latin American board will foster regionalized leadership on the key issues affecting the industry, including industry best practices and the protection of consumer privacy.
The MMA Latin American Executive Committee is chaired by Federico Pisani Massamormile, CEO, of Brazilian company HANZO. He says:
Mobile marketing in Latin America represents significant opportunities for brands, marketers and the entire mobile sector. We are pleased to see the diversity of leaders in the initial board of directors, which include brands, technology and wireless companies, marketers and advertising agencies that are looking to grow the potential of the Latin American market.
Other key positions on the Board are taken by Omarson Costa, Senior Business Development Manager, Latin America, for Microsoft in Brazil (Vice-Chairman); Eduardo Jacob, CEO, of MobX- Mobile Marketing in Brazil (Treasurer); and Ibrahim (Aby) Mcmillan, CEO of Abril Digital, Editora Abril in Brazil (Director at Large). The position of Secretary is to be announced.
Additional elected individuals, founding, sustaining and/or honorary director positions include representatives from The Coca-Cola Company, The Walt Disney Company Latin America, Unilever, Yahoo! Inc., and Nielsen Mobile.