Executives from Disney Mobile, AOL and Warner Music Group will present at the Mobile Marketing Congress 2007, organised by Worldwide Business Research, which will take place in Las Vegas from 26- 28 February 2007.
The event has been developed to provide attendees with what the organisers call the rich educational and networking resources to create a marketing strategy that ignites your audience response and creates value for your brand. It includes real-life case studies and straightforward guidance on how to position a brand to capitalise on the mobile channel.
Attendees will learn how to create a tailored mobile campaign that pinpoints the target audience; measure and track results for continued success; adopt strategies for cost reduction and improved efficiency; develop lucrative third party partnerships; and capitalise on emerging technologies to maximise marketing spend.
Speakers include Adam Mirabella, Senior Vice President E-Commerce, Warner Music Group; Thomas Jones, Senior Vice President, Shopping Services and Advice, CNET Networks; Paul Hausback, Vice President, Finance & Business Planning, Disney Mobile; Christine Loredo, Marketing Director, AOL; and Adam Rosen, Senior Brand Manager, Stolichnaya Vodka, Pernod Ricard USA.
The event takes place at the JW Marriott in Las Vegas.
More information here. Or via email.