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Mobile Made Up a Fifth of Domino's UK Delivery Sales in 2013

Alex Spencer

Dominos AppMobile orders accounted for 30.9 per cent of Domino's Pizza's online sales in the UK during 2013 – up from 19.7 per cent the previous year – and around 20.2 per cent of the company's overall delivery sales.

In Q4, mobile sales rose 91 per cent year on year, helping push an year-on-year growth of 15.7 per cent in online sales for the quarter, and of 15.6 per cent in revenues overall.

Domino's has always had a strong mobile presence, a strategy which appears to be paying off for it. As well as its existing apps for Android, iOS and Windows Phone, Domino's announced at CES this week that it is working together with Ford to launch an ordering app for forthcoming vehicles.