Summits Yellow

Movers & Shakers: MXM, Wunderman, New York Times, Big, Engage Hub

Mobile Marketing

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

MXM names first chief creative officer
Digital agency Meredith Xcelerated Marketing (MXM) has hired its first ever chief creative officer, Roald van Wyk.
Based in the agency’s New York office, Van Wyk will oversee over 130 creative employees across the US and serve as a member of the MXM executive leadership team.
Van Wyk joins MXM from SapientRazorfish, where he served as VP senior group creative director and worked with clients including Mercedes-Benz, Clinique and Walmart.
“MXM places tremendous value on the power of creativity to transform business,” said Van Wyk. “With so many touchpoints, brands need to tell cohesive stories that are based on a single smart idea and supported by reliable data. There is no other agency that is in a better position to do this for brands than MXM, which is backed by powerhouse publisher Meredith.”

Wunderman strengthens client relations with two new hires
The WPP-owned global digital agency Wunderman has brought on two new leaders for its client team following a year of substantial growth and high-profile wins. Following on from recent appointments of a new CEO, chairman and chief creative officer, Kathryn Arbour joins as global client consulting partner and Greg Georgiades as group director for BT Group.
Arbour has spent 12 years with agencies including DigitasLBi, Modem Media and iXL/Scient, and eight years in management consulting for firms like Capgemini and Infosys, during which time she lead digital transformations for brands including L’Oréal, Diageo, Unilever and Canon. At Wunderman, she will use her extensive and varied experience to support the global GSK and Nestlé accounts, and report to EMEA CEO Mel Edwards.
Burnett boasts over 20 years’ experience of leadership at agencies including Ogilvy, Leo Burnett, JWT and, most recently, DigitasLBi, where he was global client partner working with brands such as Nissan, Sony Mobile and E.on. At Wunderman, he will oversee the entire BT Group account, one of the largest digital and CRM accounts in the UK, and report to Wunderman UK CEO Pip Hulbert.

New York Times names Amber Guild as new president of T Brand Marketing Solutions
Amber Guild, former managing director of The Martin Agency’s New York office, has been unveiled as the president of T Brand Marketing Solutions at the New York Times, a newly-created position that will oversee both T Brand Studio’s Marketing Solutions team and Fake Love, the agency acquired by The Times Company last year.
Prior to working at The Martin Agency, Guild was president of brand consultancy and experiential design agency Collins, and has held leadership roles at T3, Ogilvy & Mather, Saatchi & Saatchi, and Y&R. T Brand Studio is the brand marketing unit of The New York Times, working with brands to create and distribute content and experiences via the company’s various publishing channels.
“We’ve been speaking publicly for quite some time about T Brand Studio’s work evolving to be more agency-like and felt it was the right time to bring on an executive with the vision and experience to bring us to the next level,” said Sebastian Tomich, head of The Times Company’s newly-named Advertising & Marketing Solutions group. “We’ll head into 2018 with an already one-of-a-kind offering in Fake Love, a growing content strategy offering, and we’ll be looking to invest in services that leverage The Time’s data and technology resources. We couldn’t be more thrizzelled to have Amber come on board to lead these efforts.”

McLeod gets Big appointment
Digital marketing and PR agency Big Partnership has recruited Darren McLeod as client strategy director.
McLeod is joining the agency’s Manchester office, which first opened last year, with responsibility for developing new opportunities across the North West.
McLeod previously led the strategy and planning team at Agent Marketing in Liverpool.
“Big Partnership is well-known for delivering impressive results for clients and that’s something that I’m extremely passionate about too, so I know this will be a great fit,” said McLeod. “The agency’s vision for Manchester is extremely ambitious and exciting, and once I met the team I couldn’t say no to the opportunity.”

Engage Hub names Hannon as COO
Cross-channel customer engagement platform Engage Hub has appointed Clive Hannon as chief operating officer.
Hannon was formerly head of continuous delivery at Oneview Healthcare, and prior to that founded telecoms consultancy firm Ammeon.
“What I found most compelling about Engage Hub was the sheer number of big name brands the company is currently working with,” said Hannon. “Engage Hub’s platform is disrupting the market by pioneering innovative experiences for its customers across multiple digital channels in a way that’s not been seen before.”