Summits Yellow

Movers & Shakers: News Corp, Unlockd, Journey Further, DataXu, Zeta

Alex Spencer

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who's joined which company, and what they're doing there.

Jesse Angelo, Aliza Knox, Dan Peden, Mike Shaw, Donald Steele

Angelo picked for News Corp's programmatic launch
News Corp has appointed Jesse Angelo as its chief of digital advertising solutions, to oversee the launch of its programmatic ad platform in the US.

Angelo will continue to serve in his role as CEO and publisher of the New York Post, while coordinating its development of the platform and serving as ambassador to the advertising community after it launches later this year.

Each publisher adopting the programmatic offering, which includes the New York Post as well as the Wall Street Journal, will continue operating their independent ad sales operations, with the new platform being offered as an additional promotional opportunity

“At a time when brands and agencies seek quality audiences at scale, with simplified engagement and execution, News Corp is well-suited to meet that urgent need,” said Angelo. “News Corp and its platform can do what some other digital giants cannot, because we have great content from trusted mastheads and businesses, award-winning brand studios, a wealth of data, and a large, engaged and high-quality audience, precisely the people advertisers want to reach.”

Unlockd adds ex-Twitter VP
Aliza Knox has been named COO of lock screen advertising company Unlockd.

Knox was formerly APAC vice president at Twitter, where she launched and ran the company's Asian headquarters, and will be applying her expertise in that region, particularl y Singapore, to help Unlockd expand its business internationally. She has also held senior executive sales and operational roles at Google and Visa.

“I have always been drawn to businesses with a strong entrepreneurial spirit that creates value for consumers in unique ways. What is especially appealing about Unlockd is its revolutionary business model where each party in the ecosystem wins, combined with visionary leadership and a strong sense of purpose,” said Knox. “Given Unlockd’s strong growth pipeline in emerging markets like Asia Pacific, I am confident my skill set will add a lot of value to the business and equally, working in this role will be a rewarding experience for me.”

New technology and performance directors for Journey Further
Biddable media agency Journey Further has appointed two directors, Chris Rowett and Dan Peden, as the company enters its fourth month of trading.

As technology director, Peden will be responsible for Journey Further’s technology suite, implementing tracking solutions and bridging the gap between online and offline purchase behaviour. He joins from Matalan, where he was chief insight officer.

Rowett joins from Epiphany Search, as performance director, tasked with managing the agency’s team of analysts and fine tuning its pay-per-click, programmatic display and paid social offerings.

Shaw joins DataXu's European leadership team
DataXu, a provider of programmatic marketing software, has hired Mike Shaw as vice president of sales, Europe.

Shaw will lead DataXu’s sales teams in the UK, Germany, France, Italy and Spain to grow revenues in the region, and be responsible for developing regional sales strategies that match the individual needs of each market.

Shaw has spent the past 10 years at comScore, where he worked his way up through various leadership positions to become VP of sales for UK and Ireland, and before that worked at Forrester.

Zeta Global names first-ever CRO
Donald Steele has been hired by marketing tech firm Zeta Global, as its first chief revenue officer.

Steele has a long history as a sales exec, at Acxiom Corporation, Trilogy and most recently Epsilon, where he helped grow the company’s revenues from $250m to $2bn.

Zeta is hoping he can do the same for its business, with Steele working to generate new opportunities to support the company's growth plans for 2017.