In the run up to Mobile Marketing Live, we've been interviewing a range of the speakers and exhibitors.
Today it's the turn of M&C Saatchi Mobile founder and CEO James Hilton, who talks to us about his presentation at Mobile Marketing Live, why some brands are still scared of mobile, and the thorny issue of click fraud.
You can listen to the interview below, or download it as a podcast by clicking here.
You can hear James Hilton's presentation on Day 2 of Mobile Marketing Live, in Room A. The event takes place at the Business Design Centre in London on 1-2 October 2012.
For more information about sponsoring the event, or exhibiting, please email [email protected]