[img_assist|nid=24279|title=|desc=|link=popup|align=left|width=150|height=78]The deadline to enter the Mobile Retail Awards has been extended by one week. The new and final deadline is 5pm UK time, Friday 5 April. The Mobile Retail Awards Ceremony will take place immediately after the Mobile Retail Summit on 24 April.

There are 10 categories, some aimed directly at retailers, others, such as the Best Mobile Advertising Campaign and Best Mobile Couponing Campaign, are more likely to come from the expert partners they work with in these areas. In fact, we welcome joint entries from retailers and their mobile marketing partners in all categories.

The Awards have been created to recognise excellence in mobile marketing in the retail community. Entry is free, and as an added incentive to enter, every entry we receive will go into a draw to receive two free tickets to the Mobile Retail Summit and the Mobile Retail Awards Ceremony. Each pair of tickets is worth £500. We have 10 pairs of tickets to give away.

The Awards presentation will take place in the Novello restaurant at the Grange St. Paul’s from 6pm onwards on 24 April, immediately after the Summit itself. The deadline for entries is Friday 5 April. If you’re a retailer or an agency and would like to submit an entry, click here to download the Entry Form.

Here’s a summary of the categories:

• Best mCommerce Site
• Best Smartphone App
• Best Tablet App
• Best In-store Experience
• Best Mobile CRM Campaign
• Best Mobile Advertising Campaign
• Best Mobile Affiliate Campaign
• Best Mobile Couponing Campaign
• Best Mobile Traffic-driving Campaign
• Outstanding Commitment to Mobile Award