The shortlist has been announced for the Mobile Retail Awards, sponsored by Collstream, with the winners due to be revealed at the Awards Ceremony, taking place at the Grange St. Paul’s, immediately after the Mobile Retail Summit next Wednesday, 24 April.

The judges were impressed by the quantity and quality of entries for this new Awards Program, with many leading names on the High Street represented. The shortlist is as follows:

Best mCommerce Site
Allfancydress.com/Crafted Media – Allfancydress.com Mobile Site
Pizza Hut Delivery UK/bemoko (now part of SDL) – Pizza Hut Dlivery UK Mobile Site
Screwfix Direct/Netbiscuits – Screwfix Mobile Internet Site

Best Smartphone App
ASDA – The ASDA App
Domino’s Pizza – Domino’s Pizza iPhone Ordering App
eBay Turkey/Gittigidiyor – eBay Turkey App
Gifted2you.com – Gifted2you.com Social Gifting App
Mothercare – Mothercare iPhone App
Payback – Payback App
Touchalize  – Touchalize App

Best Tablet App
Auto Trader – Auto Trader iPad App
Touchalize – Touchalize Tablet App
Debenhams – Debenhams iPad App

Best In-store Experience
Debenhams – Debenhams In-store Wi-fi
Marks & Spencer – The M&S Blooming QR Code
Pizza Express – Feeding Great Conversation Through Mobile
ComQi – ComQi Passport

Best Mobile Advertising Campaign
Amobee/Nokia – Lumia 920 Love It, Touch It, Want It Campaign
eBay/Fetch – From eBay With Love Campaign
John Lewis/MGOMD – John Lewis Jubilee Campaign
Specsavers/MGOMD – Free Glasses With Contact Lenses Campaign
Waitrose/Manning Gottlieb OMD – Waitrose Passbook Campaign

Best Mobile Affiliate Campaign
Affiliate Window – Making Mobile Count Campaign
Affiliate Window – Dixons/Quidco Mobile in a Multichannel Environment Campaign
The Body Shop/Tradedoubler – The Body Shop Campaign
VouChaCha/Markcomedia – MyVoucherCodes.co.uk Mobile App

Best Mobile Couponing Campaign
Harvester/Eagle Eye/Card Commerce/Millennial Media – Harvester Passbook Campaign
The Body Shop/Tradedoubler – The Body Shop Campaign
Waitrose/Manning Gottlieb OMD – Waitrose Passbook Campaign

Best Mobile Traffic-driving Campaign
99Squared – Kuoob
John Lewis/MGOMD – John Lewis Jubilee Campaign
Waitrose/Manning Gottlieb OMD – Waitrose Passbook Campaign
eBay/Fetch – From eBay With Love Campaign

Outstanding Commitment to Mobile Award
There is no shortlist for this award. The winner will be selected by the judging panel.

For more information on the Mobile Retail Awards and the Mobile Retail Summit, head for the event website, email lisa.slavin@mobilemarketingmagazine.com or call her on +44 (0) 20 7183 5285