Mobile marketing company Sponge has released a whitepaper, M-Shopping: Final Nail Or Final Hope For The High Street, looking at mobile’s disruptive effect on the retail landscape.
While many have concluded that mobile will deliver a possibly fatal blow to traditional bricks and mortar stores, Sponge sees mobile as a huge opportunity for all retailers, especially those with a presence on the high street. The whitepaper acts as a how-to-guide, packed with the latest industry research, case studies and expert opinion, to help retailers understand how shoppers are really using their phones, how to increase engagement across the shopper journey, and how to get more out of their physical and digital assets. It also aids retailers decide what their first steps should be, and plan a roadmap for the next three years.
The whitepaper ends with a checklist of the 10 Big Questions every retailer should ask themselves when developing a mobile strategy
You can download the whitepaper free of charge here.