Walled gardens control advertising to billions of people inside their borders. Metrics from the major platforms show serious flaws, generally in favour of those platforms. We've passed peak app, and mobile web is rebounding with the help of accelerated mobile pages and instant articles. Privacy is an issue like never before. Ad fraud impacts as much as a third of mobile ads, and Russian hackers are siphoning $3-5m a day from video advertising budgets.
We need to make it much, much better.
Tune's latest whitepaper explores the biggest issues impacting the mobile marketing world right now, and how firms can address them to increase customer confidence and face the future ready for whatever the world throws at them.
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Click here to download Mobilebest 2017: Four Burning Issues in Marketing Technology for free today