Through the agreement between Quantum and MobileBits, all of Quantum’s merchants will have access to use the SAMY platform with their existing POS system. SAMY is a ‘mobile mall’ which enables merchants, brands and retailers to connect with local mobile consumers through various touch points. Merchants can use the platform to manage mobile campaigns, deals and loyalty programs for subscribed mobile consumers.
“Our network of merchants needed a robust and measurable mobile marketing solution and SAMY was the obvious choice,” said Randy Sagar, CEO of Quantum Group. “Not only does it provide our clients the ability to launch an all-encompassing mobile marketing platform, but the powerful backend makes it easy to manage and monitor results in real-time, which is a requirement for our busy merchants and retailers.”