New Zealand directory business Yellow Pages Group has launched its local mobile search product, Yellow mobile, which is based on mobilePeoples liquid LOCAL solution. The service will enable New Zealand users to access a wealth of local information on their mobile phones, via their browser and/or two-way SMS.
The browser based solution allows search by business name, category or keyword and location. Users can view the results in a list, and also get maps and directions. In addition, the service also includes a text function, enabling users to text to search a business name, category or keyword and location. The text response includes one result and a deep link to the WAP solution for further results. Theres also a click-to-call function for immediate connection. Yellow mobile is accessible via both mobile network operator portals in New Zealand and so has 100 per cent reach across both islands.
mobilePeople are best of breed suppliers, says Yellow Pages Group Digital Media Director Blair Glubb. We are very happy with what Yellow mobile will enable Kiwis to achieve on the move.