Twitter-owned mobile ad exchange MoPub is partnering with ad fraud detection platform Forensiq in an effort to fight fraud in mobile in-app advertising and improve the supply quality across the more than 45,000 mobile apps available in the MoPub Marketplace.
In-app programmatic advertising is growing at unprecedented rates as consumers spend more time in mobile apps, inventory grows exponentially and advertisers look to reach this audience on their mobile devices. In fact, the number of advertisers spending ad dollars on MoPub's marketplace grew by 115 per cent Q4 2014 to Q4 2015.
As more marketers invest in in-app advertising, industry leaders need to work together to prevent fraud from deteriorating the quality of the available ad supply, and ensure that brands' spending remains effective.
"As ad dollars continue to shift to mobile, it's critical companies like MoPub and Forensiq work together to detect and mitigate fraud at scale," said Janae McDonough, vice president of MoPub at Twitter. "We want to give advertisers the confidence that mobile in-app is comprised of high quality supply – and we're thrilled to have this partnership in place to ensure this."
"Forensiq excels at detecting fraud on mobile in many different ways," said David Sendroff, founder and CEO of Forensiq. "Working with MoPub allows us to scale our technology across a massive set of people, devices and applications. This partnership is key for the rapid growth and adoption of mobile advertising."
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