PepsiCos Mountain Dew brand is one of the first companies to explore the marketing potential of Twitters recently launched and much-buzzed livestreaming service Periscope, offering users a chance to see behind the scenes at the brands offices.

The soft drink brand tweeted out a link to its livestream on 26 March, encouraging fans to watch as it toured one of its offices, showcasing its “swag” in the form of branded hats and t-shirts.

Following the livestream, the brand reached out to fans that had watched and offered them rewards to engaging with the brand in real time. The company, which partnered with social media agency VaynerMedia to carry out the livestream, has said it expects to repeat the livestream experiment in the future.

Mountain Dew has traditionally been a swift adopter of new technologies. The brand has popular accounts on Instagram, Vine and Snapchat, and last year promoted its MTN DEW skate team with a VR experience in Brooklyn that enabled attendees to skate alongside the group using an Oculus Rift.

PepsiCo isnt the only company venturing into Periscope and the world of social livestreaming. General Electric hosted an interview with scientists Neil deGrasse Tyson and Bill Nye about the science of the upcoming Jurassic Park movie, while Spotify ran a behind-the-scenes look at popular Irish indie band The Villagers.

While many marketers are wary of embracing Periscope or its equally buzzed-about competitor Meerkat due to their instantaneous nature, its clear that the current publicity surrounding the apps and their ability to create branded social moments centred around video content makes them at least worth experimenting with. For our full guide to the two apps, click here.