Summits Yellow

Movers & Shakers: Dunkin' Donuts, Sizmek, SpotX, Strivr, MEC

Alex Spencer

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

Weisman goes from Digitas to Dunkin'
Tony Weisman has been appointed US chief marketing officer of coffee and food brand Dunkin’ Donuts.

Weisman was previously the North American CEO of digital agency DigitasLBi, and before that worked at Draft Worldwide and Leo Burnett. At Dunkin’ Donuts, he will report directly to US president David Hoffmann, and serve on the Dunkin' brands leadership team.

“Tony is a highly experienced, much-admired business leader with a proven track record of building global brands,” said Hoffman. “Very importantly, he also has a deep understanding of working with franchised organizations, including Dunkin' Donuts, having led the work on our account at Digitas for the past six years.”

As CMO, Weisman will lead marketing, product innovation, field marketing, consumer insights and advertising for Dunkin’, as well as the brand's digital and CPG initiatives.

Sizmek names CEO as Rocket Fuel acquisition closes
Sizmek has named Mark Grether as its new CEO, as the creative optimisation and data activation platform completes its acquisition of predictive marketing firm Rocket Fuel.

Grether first joined Sizmek as executive chairman back in January, when former CEO Neil Nguyen stepped down. As CEO, his role will remain largely the same, leading the company’s execution of strategy and growth.

“Sizmek’s unique ability to centralize data components in one place, across the entirety of the media plan, combined with Rocket Fuel’s AI-enabled decisioning provides our clients with robust data on the campaign, the consumer, the context, the creative, and the cost,” Grether said.

He will be joined by former Rocket Fuel CEO Randy Wootton as special advisor, as the Rocket Fuel brand is phased out over the coming months. Wootton will work with both teams to help make the transition period seamless.

SpotX makes moves into Italy with first MD
Video ad serving platform SpotX has appointed its first country managing director for Italy, with the hiring of Fabio Zoboli.

Zoboli joins from an equivalent position at media tech firm Strossle, and before that worked at Teads and Ebuzzing.

Based in Milan, and reporting to MD for UK and Southern Europe Leon Siotis, Zoboli will work with local media owners and demand-side partners responsible for building SpotX’s business in Italy.

“No one knows the video landscape in Italy as well as Fabio Zoboli, on both the supply and demand side,” says Siotis. “He brings unparalleled experience of building a business in this market, combined with an understanding of working for an international company.”

Strivr expands with Apple's Jewell

Strivr, a company specialising in VR training, has expanded its executive team with the appointment of Nathaniel Jewell as chief financial officer.

Jewell joins Strivr from Apple, where he spent three years leading strategy and finance for the company’s worldwide channel sales organisation. Before that, he served in a variety of M&A-focused roles at Deloitte Consulting.

This is the second executive position the company has added this year, after hiring Brian Meek as CTO back in January. Strivr is growing its headcount to 60 by the end of the year, across its three offices in the US. Its platform provides an immersive performance training environment, used by clients including Walmart, United Rentals, and the NFL.

Franco makes waves at MEC
Andy Francos has joined MEC’s Wavemaker division as head of organic performance, from his previous position as search director at Publicis-owned Starcom.

At Wavemaker, Francos will be tasked with boosting the agency’s organic offering and performance measurement, reporting to UK MD Ben McKay.

“Wavemaker’s continuing growth and ambitions require investment in class-leading talent to support our clients,” said McKay. “I’m delighted that Andy, with his exceptional understanding of the search landscape, will be joining Wavemaker’s leadership team.”