Programmatic Lunch

Movers & Shakers: IAB UK, Tune, Vogue, Dentsu Aegis and Sizmek

Tim Maytom

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who's joined which company, and what they're doing there.

(Clockwise from top left) Roisin Donnelly, Dan Koch, Elli Papadaki, Dr Mark Gether, Doug Ray & Michael Epstein

(Clockwise from top left) Roisin Donnelly, Dan Koch, Elli Papadaki, Dr Mark Grether, Doug Ray & Michael Epstein



Roisin Donnelly Named Non-executive Adviser at IAB UK
Former P&G marketer Roisin Donnelly has joined the Internet Advertising Bureau (IAB) to serve as a non-executive adviser and chair for the industry body's Advertiser Steering Group, which aims to ensure advertisers are aware of the latest opportunities digital advertising has to offer.

"I am delighted to be joining the IAB team and will help put the consumer and the advertiser at the centre of the IAB agenda," said Donnelly. "This is an exciting time for the IAB as digital advertising has reached record levels but we face some important challenges."

Donnelly worked for P&G for 31 years, rising to be the company's top marketer in Northern Europe before leaving eight months ago. Since then, she has also joined Just Eat's board as a non-executive director and the Advertising Standards Authority to chair its Performance Review Committee.

"Roisin is supremely qualified in this space to help us promote and simplify digital for advertisers," said Jon Mew, newly appointed CEO of IAB UK. "Not only has she managed some of the biggest budgets in marketing, she brings a wealth of experience in delivering world-class campaigns. She truly understands how to get the most from digital media."

New Chief Technology Officer Announced at Tune
Marketing technology platform Tune has revealed a new chief technology officer in the form of industry veteran Dan Koch, who previously worked as director of engineering and in-app marketing at the firm.

In his new role, Koch will be responsible for the product and engineering organisations for the Tune Marketing Console and HasOffers, overseeing the work of over 100 engineers and developers. Koch joined Tune as part of its acquisition of Artisan Mobile, where he worked as director of product development on one of the industry's first mobile experience management platforms.

"Dan has shown an incredible aptitude for bringing together product and engineering disciplines, but most importantly his management style is humble and respectful to those he serves while passionate and inspired toward innovation," said Peter Hamilton, CEO and partner at Tune. "If you met Dan, you'd be wowed by his unique combination of intellect and genuine care. Most importantly, he will help to demonstrate and foster our chief value at Tune, which is to be excellent to each other."

Elli Papadaki Leaves Financial Times for Vogue
Condé Nast International's Vogue magazine has announced that Elli Papadaki will be taking the newly-created role of head of programmatic and digital revenue, having previously served as global head of programmatic for the Financial Times.

Papadaki joined the Financial Times in 2005, rising from a sales executive to lead a variety of advertising and sales divisions. In 2014, she left to join Celtra as agency sales director, but returned to the FT in early 2016 as its first-ever global head of programmatic.

Her appointment at Vogue follows Condé Nast creating a head of programmatic role for the company as a whole last year, currently filled by Evan Adlman. Papadaki's position at Vogue marks the first time the publisher has appointed a programmatic lead for an individual magazine brand, and according to the company's digital director, Jamie Jouning, it underlines the publisher's "ongoing commitment to deliver a best in class digital commercial proposition to Vogue's global advertising partners."

Dentsu Aegis Network Shakes Up Leadership at Carat US
Media planning and buying agency Carat US, part of the Dentsu Aegis Network, has promoted Michael Epstein to CEO of the firm, while currenty CEO Doug Ray moves on to become president of product and innovation for the Dentsu Aegis Network as a whole.

Epstein joined Carat in 2013 as chief strategy officer, and most recently served as it's president and chief client officer. He has been responsible for all the company's US-based client leadership, as well as ensuring consistent delivery of strategy and plans for clients. Under the leadership of Ray and Epstein, Carat has doubled agency revenue over the course of six years, and won clients including Danone, GM, Macy's and Pfizer Consumer Healthcare.

"As Carat continues its mission to redefine media, Michael's track record of driving growth and delivering meaningful client business results make him a natural choice to lead Carat in its next phase," said Rob Horler, CEO of Dentsu Aegis Network US. "Having Doug in a group role, focused on client solutions and leading product and innovation drawn from an even broader cross-section of our businesses, ensures we have the right strategic leadership in place to work with clients to manage the complexity and deliver truly leading-edge, integrated solutions."

Sizmek Names Executive Chairman as CEO Prepares to Depart
Dr Mark Grether, co-founder and global chief operating officer of Xaxis, will become executive chairman of Sizmek's board of directors to help the company's transition during the departure of CEO and president Neil Nguyen.

"It has been an amazing and richly fulfilling 13-year journey," said Nguyen. "I'm truly grateful to all of our global employees, my talented leadership team, and our partners and clients around the world for the opportunity. I remain a big fan of Sizmek and under Vector's ownership, as well as Mark's guidance, the company is well positioned to continue to be a market leader in advertising technology."

Dr Grether will work with Nguyen during a transition period as well as spearheading the execution of the company's strategy and growth for the foreseeable future. Dr Grether has previously served as the global development director for GroupM, and has a wealth of agency experience, having worked with major brands across a variety of industry verticals.