Thursday 26-01-2017 17:33
Movers & Shakers: Videology, SpotX, AdColony, MediaMath and Kargo
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who's joined which company, and what they're doing there.
Former Guardian Sales Chief Joins Videology
(Left to right) Tim Gentry, Daniel Wohlfart, Sabine Janetzki
Tim Gentry, former global revenue director at The Guardian, has joined video advertising platform Videology
to serve as its senior vice president for advertiser and agency, EMEA. He will lead a team of 40 people, and report to the company's managing director for EMEA, Jana Eisenstein.
Gentry is credited with leading The Guardian through the process of digital transformation, combining its print and digital sales and creating a publisher-side programmatic sales team. He had worked in various commercial roles at the publisher since 2003, including working as revenue director from 2012 to 2014, and global revenie director up until September 2016.
"Tim's pedigree in developing and delivering progressive market-leading digital solutions, aligned with his deep industry experience, extensive client relationships and outstanding thought leadership makes him remarkably well-suited to lead Videology EMEA toward our next phase of growth," said Eisenstein.
SpotX Expands Nordic Operations with Two New Hires
Video inventory management platform SpotX
is seeking to strengthen its operations in Stockholm with two new key appointments. Daniel Wohlfart joins as director of operations and account management, while Sabine Janetzki will serve as demand facilitation manager.
Wohlfart brings six years of advertising technology experience to the firm, including four years at Ooyala, while Janetzki joins from Spotify, where she served as a sales planner, and has worked for Microsoft and Ericsson. Both will serve as part of the company's team responsible for a growing base of media owners in the Nordic region.
"As we grow our business across the Nordics, we are hiring more talented individuals to service our clients," said Stephen Byrne, senior business development director for the Nordics at SpotX. "Daniel has worked with many of the publishers in the region before and his direct experience will be invaluable for our customers to help them increase their advertising revenue through programmatic advertising. Sabine's understanding of client needs and operational experience will help advertisers, media agencies and trading desks deliver effective campaigns, resulting in increased investment. I'm excited to have them both on board to serve our clients."
New Senior Vice President of US Brand Sales Named at AdColony
Jeff Hackett has been appointed senior vice president of US brand sales at AdColony, one of the largest independent mobile ad platforms in the world. Mike Owen, who previously held the role of executive vice president of brand sales for North America, has been promoted to chief revenue officer for global brand.
Hackett spent the past 14 years at comScore in a variety of critical roles, most recently as senior vice president of sales. He led the US digital media commercial team and was responsible for expanding the company's partnerships across marketer, agency, publisher and platform customers, as well as pioneering efforts to bring greater accountability to mobile advertising.
"We are thrilled to have Jeff join us in advance of the largest slate of new mobile advertising products in years" said Will Kassoy, CEO of AdColony. "While 2016 was a year of R&D, 2017 is a year of innovation and new product releases around video, creativity and performance advertising. I'm looking forward to Jeff and Mike's leadership as we launch these new products with our close brand and agency partners globally."MediaMath Undergoes Executive Reshuffle Ready for 'Next Phase'
Ad tech company MediaMath
has had a major reorganisation of its leadership team, as the nine-year-old company prepares for what it has called "the next phase" of its operations. Many long-standing top players, including a number of co-founders, have been moved into more focused roles, while newer recruits have taken on broader responsibilities.Among those changing roles are Michael Lamb, former president of commercial, who will become president, Erich Wasserman, co-founder and chief revenue officer, who becomes global head of key accounts, Will Schobeiri, senior vice president of technology, who is advancing to chief technology officer, and Jacob Ross, general manager of audience, who has become chief product officer.According to CEO Joe Zawadzki, the reorganisation is a reflection of market changes, and will support the company's shift to enterprise-style contracts, which now account for 100 per cent of revenues, and involve programmatic advertising being deeply embedded in all campaigns.Kargo Hires Robert Leach to Lead Expansion in Asia Pacific
Mobile brand advertising company Kargo
has appointed Robert Leach as general manager for Asia Pacific, having opened a new Australian office to take advantage of the booming mobile market in the area.Leach previously served as director of strategy, business development and digital at BBC Worldwide, and in the past has headed up Foxtel's MCN Connect and worked as head of interactive services at BSkyB. He will be supported by Peter Birch, commercial director for Asia Pacific, and Rob Williams, operations director for Asia Pacific.The Australian office, located in Sydney, is the latest move by Kargo in its international expansion strategy. Last year, the firm opened its first international office in Europe, and it plans to double its APAC workforce by the end of the year.