The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.
Stil Handed the Reins at [m]PLATFORM
GroupM, the media investment management group of WPP, has appoinited Alex Stil as president of [m]PLATFORM, EMEA, the firm’s recently-launched launched suite of media planning applications, data analytics and digital services. Sebastiaan Moesman has been appointed to the role of vice president.
Stil has extensive experience working with global clients. He started his career at GroupM in 2008 as chief operating officer for Mindshare in the Netherlands, and subsequently Mindshare’s digital practice in EMEA. His entry to the group came in 2007, when WPP acquired Reddion, the first online media agency in Europe, which Stil co-founded.
“Alex is one of the most accomplished digital innovators in Europe and since joining GroupM he has significantly furthered our group’s knowledge and acumen in real time media while also engaging directly with top clients as they’ve worked with GroupM’s agencies to assemble bespoke technology stacks and data strategies,” said [m]PLATFORM CEO, Brian Gleason. “As we roll out the [m]PLATFORM technology suite in Europe, Alex’s knowledge and client experience will inspire our teams and our clients who are all focused on evolving their media strategies for the real-time era.”
Hurrell Takes Up MD Role at Mcgarrybowen
Mcgarrybowen London has appointed Charlie Hurrell as managing director. Hurrell joins from MullenLowe London, where she held the same role. She will work closely with and report into Mcgarrybowen chief executive Jason Gonsalves, to help develop the agency’s operational model and offering for clients, as well as leading the day-to-day running of the agency. She will also work across all accounts and on new business.
Hurrell previously worked at glue Isobar for six years as a business director and head of account management. She started in the industry as a Saatchi & Saatchi graduate before working at RKCR / Y&R and Fallon.
She said: “I believe the Dentsu Aegis Network and MGB as a catalyst within it, has the leadership and infrastructure to genuinely do something different by leaning into the areas that seem to make other agencies squeamish. There are super talented people there and from brilliant people come brilliant ideas, in all forms. It feels like all my experience so far can now really be brought to bear.”
Pistor Joins iProspect as Head of Biddable
Kirsten Pistor has joined iProspect UK as its new head of biddable. She replaces Stuart McLennan, who has taken up his new role within the group as general manager, iProspect Singapore.
Pistor, who will take up the role on 3 January, joins the business from mSIX, where she led all online and offline aspects of the Talk Talk account. With more than 14 years’ experience managing both digital and offline media campaigns, and with a focus on performance marketing activity, she has been responsible for managing campaigns spanning the travel, retail, finance, entertainment, automotive and B2B sectors.
In her new role, she will be responsible for all biddable activation for the business and will lead on developing and defining the proposition for Dentsu Aegis Network UK, working closely with all brands across the group.
Nava Finance Hires Industry Veteran Pearson as CMO
Nava Finance, which is set to launch a new consumer lending platform early next year, has appointed Mark Pearson as its chief marketing officer (CMO).
Pearson has over 25 years’ experience in financial services marketing and has held senior roles at Prudential, Egg, Selftrade and Equiniti. During this time, he has developed a broad knowledge of the industry and established himself as a leading marketing strategy expert.
Pearson began his career in product management at Prudential in 1986 and later played a central role in developing the marketing strategy for Prudential Banking and its customer satisfaction programme. In 1998 he became part of the team that created and launched internet bank, Egg, where his digital-led approach to customer experience attracted widespread industry recognition.
Pearson said: “Nava’s mission is to offer personal loans to mainstream consumers, many of whom have been under-served by many of the UK’s traditional lenders. The co-founders’ vision for the business and their enthusiasm to drive real change in the industry were key factors in my decision to join the company. Building on the strong foundations that are in place, I look forward to using the skills and experience I have to help establish one of the leading brands in the consumer credit market.”