Online casino operator Mr Green has released a full suite of new mobile casino products as part of a set of moves to create a seamless user experience across desktop and mobile and enable users to enjoy a tailor-made experience irrespective of device or platform.

The entire player experience, from the new platform to the system architecture, has been built and developed with a mobile-first mindset, providing users with full functionality on smartphones and tablets, and eliminating any need to access via desktop.

“Creating a truly seamless mobile experience for the Mr Green user is key to our future success,” said Bo Wänghammar. “To develop and launch on iOS, Android and mobile web at the exact same time is only possible if all parts of the company work as one.

“A close relationship between the product, marketing and tech teams was essential, as well as the company wide vision to go mobile-first. We are all about casino entertainment – wherever and whenever our customers are looking for it.”

The sites user interface has been completely redesigned to cater to the mobile audience, but the company hopes this is just the beginning of its mobile transformation, with plans for upcoming features that aim to push to limits of traditional casino gaming and provide a truly immersive gaming experience.