Multimap Rolls Out Payforit

2ergo, the AIM-listed provider of convergent mobile communication solutions, has revealed that Multimap, a leading provider of mapping and location-based services, has become the first company to deploy its Payforit service, the new mobile payment scheme being introduced by the UK network operators, across all UK networks.
As an Accredited Payment Intermediary and the first company to gain full network connectivity for its Payforit service, 2ergo will enable Multimap customers to have content and service downloads charged to their mobile phones in a safe and transparent environment, no matter which mobile operator they are with.
Developed through a strategic UK cross-mobile network operator initiative, Payforit will improve the consumer experience for one-time and subscription services purchased via the mobile Internet by introducing a secure and unified approach to mobile purchases. 
We see the mobile channel as a key part of our services says Multimap Founder and Chairman Sean Phelan. Thanks to the 2ergo team, we now benefit from a standardised and branded payment method that consumers will recognise and trust, making this an essential step in driving our mobile service forward.
Iain McCallum, Head of Interactive Messaging Products at O2 UK adds:
I am delighted that 2ergo and Multimap are driving Payforit into the mainstream content space with this product offering. The Payforit initiative has taken two years to bring to market after in-depth discussions with, and direct input from, the premium content industry.  It represents a great move forward for mobile consumers.