Warner Bros. Records is stepping up its use of ShoZus mobile image uploading service with a partnership that is already enabling more than a dozen of the labels artists to send images and video directly from ShoZu-powered mobile phones to YouTube, MySpace and other Web destinations.
The label was the first to use ShoZus technology, beginning with a February 2006 campaign for the US debut of Australias The Veronicas that marked the first mobile video blog concert coverage in the industry. Band members recorded their personal appearances and Valentines Day concert on ShoZu-equipped phones and instantly posted the images to Textamerica for viewing by fans around the world, in the process inaugurating a new technique for marketing performing artists.
Warner Bros. Records artists who are now ShoZuing their activities include pop, R&B, metal and rap performers Ashley Tisdale, Tynisha Keli, Jessi Malay, Mike Jones, The Cribs and Crime Mob; country artists Lance Miller, The Wreckers and Blake Shelton; and comedian Lisa Lampanelli.
Nashville singer/songwriter Miller is using a cameraphone to document each stop on his current radio tour promoting his new single She Really Loves Me, using the ShoZu application on the handset to transmit captured photos and video clips to his MySpace page, and enabling fans to click on various points on a Google Map to retrieve images from each city.
Were always looking for ways innovative technology can enhance our artists creativity and bring them closer to their fans says Jeremy Welt, VP New Media for Warner Bros. Records. This partnership gives our artists a fast and inexpensive way to connect with their audience and is the culmination of several successful ShoZu-based promotions.
ShoZu CEO Mark Bole adds:
Warner Bros. Records has been instrumental in pioneering the use of the mobile channel for music promotion with our image uploading service, and they are now moving past the proof-of-concept stage to broader adoption. Their vision is helping establish ShoZus position as an important part of the music marketing toolkit moving forward.
Last summer, Warner Bros. Records used ShoZu-enabled phones to allow several bands to send daily photo and video coverage of the 2006 Vans Warped Tour to the Buzznet community website. Artists were also able to receive and reply to fans comments posted on the Buzznet site from their handsets using ShoZus two-way messaging capabilities, and fans could subscribe to ZuCasts to have the uploaded Warped Tour images sent directly to their phones.
The label also participated in the first-ever YouTube New Years Eve Countdown presented by Chevrolet several months ago, enabling select artists to contribute almost-live New Years Eve concert footage to the YouTube site from mobile phones equipped with ShoZu technology.
Commercial users like Warner Bros. Records pay a usage-based monthly fee for ShoZus services, including the Share-It image upload service, as well as ZuCasts consisting of partner promotional or informational content delivered to the handset on a subscription basis.
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