Myxenzo Targets Developing Markets

MyXenzo has launched its mobile social networking service, which it says makes mobile social networking a reality for users in developing countries. MyXenzo, offers a consistent user interface on 80 per cent of mobiles with even basic levels of internet access, including many popular older models which are particularly prevalent in developing countries.

MyXenzo doesn’t rely on the traditional ‘friends of friends’ model to find people of interest to users, but instead enables users to create separate profiles for home, work, leisure and relationships. It uses proprietary matching algorithms to seek out the specific people and services that are nearby and of interest to them. The service includes geo-location, but also enables users to select other locations – so, for example, they can plan where to eat near home that evening whilst still at work, or chat one-to-one with a contact near work whilst they are at home. Once they’ve accepted an invitation, users can chat one-to-one with connections. But they retain full control over their privacy, deciding which invitations to accept or block, and staying safe in the knowledge that private information cannot be compromised, as no data is published in public lists.

MyXenzo is hosted as a web application/mobile site. Users download a small amount of data and an icon to the phone’s applications list, which launches the web browser and opens the application’s URL.

“We know that this is the sort of service that people want – particularly in developing countries where they are more likely to have access to a mobile phone than a broadband PC,” says MyXenzo managing director, Rhea Sheedy. “It has all the fun of mobile social networking, but also offers useful introductions that really are personal to each individual user, depending of the profiles they set up and the locations they choose, as well as their physical location.”
MyXenzo has been built to work on the majority of popular phones and smartphones with internet access. You can see a list of compatible phones here.
And access the service for free here.