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Nearly Half of 2019 Mobile Ad Spend from China and East Asia

Alex Spencer

Mobile Ad Display BannerMobile advertising spend is expected to more than double between over the next four years, hitting $105bn (£67.6bn) by 2019.

That's according to a report from Juniper Research, which expects 43 per cent of that spend to come from the 'Far East & China' region, fuelled by the dramatic adoption of mCommerce in China.

Overall, global mobile spend is predicted to grow at a CAGR of 20 per cent over the four years, from $51bn in 2015, with programmatic and video advertising expected to fuel this growth.