Nearly Half of 2019 Mobile Ad Spend from China and East Asia
- Sunday, May 10th, 2015
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Mobile advertising spend is expected to more than double between over the next four years, hitting $105bn (£67.6bn) by 2019.
Thats according to a report from Juniper Research, which expects 43 per cent of that spend to come from the Far East & China region, fuelled by the dramatic adoption of mCommerce in China. 
Overall, global mobile spend is predicted to grow at a CAGR of 20 per cent over the four years, from $51bn in 2015, with programmatic and video advertising expected to fuel this growth.
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