QR codes – love them or hate them, it’s hard to deny that they have they come with certain limitations. One of which is their number of possible applications. They’re great on posters, print ads or websites, but they’re hardly well suited to TV ads. Nerdindustries, however, thinks it has the solution – QRmovies.
Developed as a plugin for Adobe After Effects, QRmovie can create adaptive QR codes which can change their appearance to match the video content they are placed on.
It’s an interesting idea, certainly, even if it’s difficult to imagine them appearing on the big-budget TV and cinema ads of tomorrow.
Make your own mind up – watch the sample video showing the QRmovie codes in action below.