MWC

Nespresso is asking filmmakers to go vertical to tell 'The Difference She Makes'

Tyrone Stewart

Nespresso TalentsNespresso, Nestlé’s coffee machine maker unit, has teamed up with curated crowdsourcing video platform Userfarm to launch the third edition of its vertical filmmaking competition.

Nespresso Talents 2018 is asking filmmakers around the world to produce a video in a 9:16 format, under the theme of ‘The Difference She Makes’, telling the inspiring story of a difference a woman – real or fictional – has made to the world.

“We have a long-standing commitment to supporting cinematography and Nespresso Talents has become an amazing means to celebrate and empower filmmakers around the globe,” said Alfonso Gonzalez, CMO at Nespresso. “This year we are inviting video makers to be bold and unleash their creativity to help us create a rallying cry for a brighter tomorrow.”

A jury of film specialists will choose the three best short films from a shortlist of 15, which will all be made available for the public to view at Nespresso.com/talents. The three winning filmmakers will be announced at the 2018 Cannes Film Festival, where they will be present, and will receive funds to support their film career, as well as mentoring sessions with Semaine de la Critique and Berlinale Talents representatives in Cannes. The competition will run until 25 March.