Neustar (NYSE: NSR) solves complex communications challenges by providing market-leading, innovative solutions and directory services that enable trusted communication across networks, applications and enterprises around the world.
Working with the CTIA – The Wireless Association® and participating mobile operators across America, Neustar has established and operates the authoritative directory for U.S. Common Short Codes (CSCs) – the five-, or six-digit string of numbers that serve as the address for SMS marketing. Advertisers can now mobilize their marketing and fundraising initiatives by applying a CSC to their traditional outreach and communications. Organizations that incorporate SMS in their marketing mix can effectively create interactive, permission-based relationships with access to over 300 million wireless subscriber connections in the U.S. alone.
Neustar further provides global registry and clearinghouse services in its Mobile Code program. The program enables organizations to register and authoritatively manage campaigns across mobile discovery points, such as QR codes. By leveraging Neustar’s advanced technology and infrastructure – customers can instantly register, publish, manage, and track QR code campaigns from a central location. Neustar’s solution empowers advertisers with maximum flexibility through enhanced capabilities to modify the content, destination, and/or experience associated with a given barcode.
Neustar is dedicated in its efforts to maximize available opportunities and attainable value for organizations leveraging the Mobile medium.
For company information and additional services offered by Neustar, visit the corporate site: www.neustar.biz