Summits Yellow

New Look Store Gets a Mobile New Look

Alex Spencer

Fashion retailer New Look has revamped its London Marble Arch store, as part of a mobile-friendly relaunch which will be rolling out to its retail locations nationwide.

The store has introduced POS tablets, intended to help customers track down and purchase product they have viewed online, as it tries to give its website more presence in its bricks-and-mortar stores. To this end, there will also be mannequins with iPad faces around the store, dressed in online-exclusive products with QR code displays, to drive traffic to its mCommerce site.

The store also features a Bodymetrics scanner in its denim section, which determines the customer's body shape to help advise them on which style of jeans they should buy.

“We’re delighted with the results of the new Marble Arch store,” said New Look concept manager Kirsty MacDiarmid. “The technology innovation and design elements are fantastic and we’re delighted to be able to offer customers such a unique denim buying experience through working with bodymetrics. We’ve put so much thought into all elements of the store and we hope our customers are as pleased as we are.”

Kelly Brook's make-up range for New Look will also be getting a Blippable window display in the concept store, as well as New Look's 700 locations across the country. By scanning the display with the Blippar app, users can access rich media content. The app then enables them to 'try on' nail varnish virtually, watch a video about the range, and take a photo with Kelly Brook.