Cloud communication API company Nexmo has begun a strategic partnership with Telefónicas global startup accelerator Wayra, bringing its comprehensive cloud-based API solutions to emerging talents in Europe and Latin America at a reduced price.

Wayra works to identify and promote innovation in the fields of internet technology and ICT, providing entrepreneurs with access to technology, mentors, workspace and financing to help accelerate their growth and develop global business.

With access to Nexmos communications-as-a-service solutions, Wayra companies will be able to reach customers in any geography around the world via SMS and voice messaging.

Nexmos direct-to-carrier approach integrates directly with telecom carriers, enabling companies to avoid costly aggregators, and ensure control quality of services from country to country. It also provides companies with real-time analytics and adaptive routing that helps overcome common latency and security challenges.

“Our partnership with Wayra is a way for Nexmo to help startups gain global reach via our cloud-based APIs in a matter of days,” said Tony Jamous, co-founder and CEO of Nexmo. “Weve helped clients like Airbnb, Line and Viber expand globally by aiding them to connect with their customers across any border.”