Next-generation mobile messaging service Nimbuzz has announced a partnership with Indonesias largest mobile operator, Telkomsel, that will sees Nimbuzz delivered to more than 82 million Telkomsel subscribers via a new mobile data subscription plan.
The partnership is Nimbuzzs first as part of a monetizable program, with Telkomsel using the added value offered by the Nimbuzz application to generate revenue via a Shortcode subscription service. It forms a core part of Telkomsels newly-formed Social Networking Portal, which will make Nimbuzz available free to subscribers as part of a flat-rate data package.
With subscribers able to enjoy unlimited use of the Nimbuzz application, the partnership is aimed at a mass market audience, and, says Nimbuzz, can be seen as an example of how Nimbuzzs always on service supports operators in accelerating the take-up and consumption of mobile data services.
Nimbuzz is the perfect application for the mobile services that our customers demand, especially our youth customers, says Jajang Munajat, General Manager, Value Added Services at Telkomsel. The launch of Nimbuzz services within Telkomsel Social Networking Services allows us to address (the) youth segment better, both for customer loyalty as well as for customer acquisition.