O2 Launches Clip It Video Messaging App in Public Beta

o2 clip itO2 is working with the Six3 video platform to trial Clip It, a cross-operator app that enables users to send 63 second video messages.

Users can send their videos to anyone with a UK mobile number, an email address or a Facebook account. Recipients do not need to have the Clip It app to access the video as they can be viewed via the mobile website. People who want to try it can download the iOS or Android app for free now.

Six3 is a graduate of Telefonica’s Wayra Academy, which also owns the O2 network. Six3 debuted last week with an mCommerce site for small businesses that uses short videos to demo products.