Mobile content producer Mobstar Media is helping to take the UKs biggest Olive Oil brand mobile. Filippo Berio has been the UKs most popular Olive Oil brand for over 20 years and is the largest independent Italian food company operating in the UK. It is also a leading brand in the US, Europe and Japan. In the first instance, Filippo Berio is making the music from its current TV ad campaign available as a mobile ring tone. The move follows a deluge of requests received via the Filippo Berio website and by phone for the tune, which is a reworking for the famous Figaro Aria from Rossinis Opera, The Barber of Seville.
Were always looking into new opportunities to engage our customers says Filippo Berio Marketing Manager Diana Anderson. So, with the amazing popularity of the music to our current ad, this seemed like a good and fun opportunity to use mobile to give our audience what they want.
Consumers can receive the Filippo Berio ringtone on their phone by texting BERIO to 60066. Mobstar points out that this is not a premium rate service, and that standard network rates apply.
Using a ringtone was obviously a simple way to deliver a popular music track to Filippo Berios customers says Mobstar MD Jamie Goldblatt. Were now talking to many leading brands about many different creative mobile and cross-platform concepts. In many cases, introducing a brand to mobile though something simple like a ringtone is a good way to help them understand the technology and the possibilities.
Brighton-based Mobstar produces content for many of the worlds top mobile aggregators and networks including 3, O2, Vodafone and Orange, as well as for publishers, TV and film producers and broadcasters including Universal, Shine, Endemol and EMAP.
Headed up by award-winning film producer, Jamie Goldblatt, Mobstar Media employs the talents of 20 animators, writers, filmmakers, musicians and designers to create content that fuses creativity, imagination, originality and comedy to work across all formats and devices.