Opera has launched a pay-as-you-go-style mobile data solution for smartphone users without a contract and data plan. Called Opera Web Pass, the solutions enables operators, to package time- or site-specific data offerings for their subscribers, through the Opera browser.
It appears that a user buying, for example, a two hour pass wouldn’t have two hours of anytime usage but rather be able to use the mobile web as much as they like, over the next two hours. The downside is that this could encourage an all-you-can-eat mindset in the consumer, trying to squeeze every last drop out of their alloted time – and raises the question of what happens when they inevitably end up in somewhere without any data signal for the majority of that two hours.
Nevertheless, it’s an interesting move which has the potential to change the way both mobile operators and customers approach the issue of mobile data.
“We see this as a great way of lowering the bar for millions of users who are taking their first steps out to the mobile web,” said Lars Boilesen, CEO of Opera Software. “We are excited about working with our operator partners and making the web even more accessible and tailored to the needs of a growing mobile internet community.”