Opera Interactive Technology Group (OITG) has launched, with a vision to help media companies to drive new revenues through interactive services, utilising the latest Voice, Mobile and IP technologies. Formerly trading as Opera Telecom, OITG says it is better equipped to provide clients with the technology, creative ideas and market knowledge that will guarantee an increase in revenues from their interactive strategies. 
OITG consists of three divisions, Opera Interactive, a consultancy dedicated to all forms of media, print and television; Opera Radio, a new radio venture; and Opera Technology Services, which will handle all of the infrastructure capabilities within the OITG group. 
Gary Corbett, founder of Opera Telecom, becomes Chairman of OITG. Shane Leahy, formerly Managing Director of Opera Telecom Ireland, has been appointed CEO of OITG.
Corbett says that OITGs three specialist divisions will provide clients with the best service across all forms of media and communication, enabling the company to work more closely with clients, helping to answer their business needs, while developing and implementing creative campaigns that combine the expertise of its people, its position in the market and the reliability of its infrastructure.
With traditional TV and radio advertising revenues continuing to fall, media owners are desperately looking for alternative revenue generators says OITG CEO Shane Leahy. New interactive services provide the answer by helping to plug the advertising gap. However, media companies need the ability to execute quickly, by combining self-serve customer elements with fresh campaign ideas, cross-fertilised from international markets.

OITG is forecasting 100% growth over the next 18 months, as media companies look to fully exploit the use of interactive technology as a means of engaging with their target audience.