Oracle has acquired mobile marketing firm Maxymiser for an undisclosed sum.
Maxymiser provides software for testing and personalising what a customer sees on a web page or mobile app to increase engagement. Its existing clients include Tommy Hilfiger, HSBC and Lufthansa.
Maxymisers capabilities will be integrated into the Oracle Marketing Cloud solution in order to broaden Oracles offering. 
“Companies are increasingly seeking innovative ways to differentiate their brands while increasing both ROI and loyalty based on optimised customer experiences,” said Thomas Kurian, president of product development at Oracle. “Together with Maxymiser, Oracle Marketing Cloud enables enterprises to stop guessing and start delivering what customers want across all digital channels and devices.”
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