Out There Media Seeks Grecian Earnings

Mobile advertising firm Out There Media has signed a strategic partnership with mobile operator COSMOTE in Greece, offering advertisers targeted access to almost 100% of mobile subscribers in the country.  
COSMOTE, a member of OTE Group, has over 21 million customers across four countries, including Greece, where it is the leading operator. COSMOTE will launch mobile advertising within the first quarter of 2010. The service will initially be available through the COSMOTE mobile portal, COSMOTE my view. Out There Media says that other channels, including SMS, MMS and mobile broadband, will soon be developed, with the aim of delivering an end-to-end, cross-channel advertising medium.
Our partnership with COSMOTE is of strategic significance for the sector as a whole and signals a new chapter for the future of mobile advertising in Greece, says Out There Media CEO, Kerstin Trikalitis.